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Custom Publications
The Americans call it Custom Publishing.
The British prefer the term Contract Publishing.
At Spenta, we believe it is all about Relationship Publishing.
Internationally,
custom or contract publishing is a specialized outsourced activity,
with publishers understanding the requirements of corporates for
fulfilling the information needs of carefully defined audiences. This
business is essentially all about building and strengthening
relationships. Which is why, at Spenta Multimedia, we prefer to use the phrase Relationship Publishing.
At Spenta,
this signifies more than just the relationship that each of the
magazines it publishes enjoys with its readers. It also represents the
relationships that Spenta has built with its clients over the years,
understanding their unique needs, which has led to Spenta growing into
the position of India’s leading custom publisher.
Spenta’s credo of working in accordance with various client needs has also led to Spenta
offering a range of business models to suit an increasingly diverse and
global publishing, printing and corporate communications market. These
business models include:
a. Contract
Publishing: A full service solution encompassing conceptualization,
editorial, design, printing, marketing, advertisement sales and
distribution or a model that constitutes elements of the above.
b.
Newsstand Publications: As a co-publisher, licensee or a design,
content, printing, and advertisement sales resource or combinations
thereof.
c. Outsourcing: Spenta’s
expertise and resources in the contract/custom publishing space makes
it an ideal international outsourcing partner for content creation,
editing, design and printing.
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